This Backlit/ Landscape Billboard at Fidelity Bank Federal Palace Ahmadu Bello Way. This location is close to lots of official buildings and housing, most people using this route are decision-makers and corporate-oriented people. During rush hours there are more than 6,000,000 passersby every day at a calculated estimate. As it is in one of the populous locations on the mainland. This billboard is placed strategically to capture the attention of commuters as it is a region known for heavy commuter activities throughout the whole day.