This Backlit/Landscape Billboard beside Meadow Hall Road, Lekki, Lagos, Nigeria. Backlit/Landscape Billboard beside Meadow Hall Road, Lekki, Lagos, Due to its huge viewing size and audience reaching up to 7,000,000 daily, this billboard has the added benefit of attracting an audience from the higher class, such as entrepreneurs, business smart, and career people, which would help to increase the frequency of consumer exposure (Estimated). Billboards have proven to be a successful method of awareness advertising over the years.