Portrait Billboard on Ahmodu Bello Way, V.I, Located at one of the most sophisticated places in Lagos this billboard has the added advantage of getting an audience from people in the upper class like the entrepreneurs and the business savvy and career people, which would help to Increase frequency of consumer exposure because of its massive viewing size and audience reaching up to 7,000,000 daily (Estimated). And over the years billboards have always proven to be an effective medium of awareness advertising,